Privacy Policy

This privacy policy sets out how this website (hereafter “we, us, our”) uses and protects any information that you give us while using this website. We’re committed to ensuring that your privacy is protected.

When providing certain information by which you can be identified whilst using our site, you can be assured that it will only be used in accordance with this privacy statement.

We reserve the right to update this Privacy Policy at any time in order to accommodate changes in our products, services or processes, changes in technology, legal developments or for any other reason.

We advise you to check this page from time to time to ensure that you are happy with any changes.


What is personal data?

Any information that identifies you and any information related to you. For example, this includes your name, address, account numbers and communications with us that are related to you.

Personal Data We Collect

We collect the following information:

  • Contact details including your name, addresses associated with your account, phone number, and email address
  • Your account login details for our services
  • Records of the communications between us
  • Payment and transaction information including: records of the products you purchase from us, credit/ debit card details, and the payment method used for the transaction.
  • A record of your marketing preferences
  • Demographic information such as postcode, preferences and interests
  • Other information relevant to customer surveys and/or offer

How We Use Your Data

We use your personal data to understand your needs and improve our products and services, including:

  • Internal record keeping and statistical analysis to help us understand our customers better
  • Communicating with you directly via phone, text messaging, or email
  • Sending you information about new products, special offers and services that we think you may be interested in.
  • Contacting you periodically for marketing purposes and market research.
  • Improve customer service: your data helps respond to your customer service requests and support needs more effectively
  • Personalising your shopping experience by customising the website according to your interests. Your information helps us to better respond to your individual needs
  • Providing you with our products and services, such as using your address so we can make a delivery to you

How We Keep Your Personal Data Secure

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

We use the following measures to protect your data:

  • Appropriate disposal of personal data
  • Strong data encryption
  • Password protection and firewalls
  • Limiting access to personal data within our organisation and enforcing a “need to know” policy for access to any data

However, please remember that no transmission of data over the internet or any wireless network can be guaranteed to be 100% secure. As a result, while we strive to protect your personal data, we cannot ensure or warrant the security of any information that you transmit to us or from us, and you do so at your own risk.

You hereby acknowledge that we are not responsible for any intercepted information sent via the internet, and you hereby release us from any and all claims arising out of or related to the use of intercepted information in any unauthorised manner

Third Party Links

Our website may contain links to other websites other than our own. However, once you have used these links to leave our site, you should note that we do not control the content that appears on third-party websites.

They may have their own privacy policy, or no privacy policy at all. They may also send their own cookies to you and may collect personal data and use it in a way that is not in accordance with our Privacy Policy.

Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

We encourage you to check the terms and conditions, privacy policies and cookie policies of  any third-party websites or services before giving any of them your personal data.

Your Data, Your Choice

When you provide us with personal information to complete a transaction, verify your credit card, place an order, arrange for a delivery or return a purchase, we imply that you consent to our collecting it and using it for that specific reason only.

If we ask for your personal information for a secondary reason, like marketing, we will either ask you directly for your expressed consent, or provide you with an opportunity to say no.

Controlling Your Data

You may choose to restrict the collection or use of your personal data by opting out of having your information used by anybody for direct marketing purposes. Whenever you’re asked to fill in a form on the website, just look for the box that you can click to indicate that you do not give consent for your data to be collected or used.

If you have previously agreed to us using your personal information for direct marketing purposes and you’ve changed your mind, you may withdraw your consent for us to contact you, for the continued collection, use or disclosure of your information, at anytime, by contacting us at

Please note that you may continue to receive certain transactional or account-related email communications from us.

Accessing Your Data

If you would like to access, correct, amend or delete any personal information we have about you, register a complaint, or simply want more information contact us at or write to us at:

Bed Choice Unit A Grove Mills, High Street Heckmondwike WF16 0AD

You can also request details of personal data we hold about you under the Data Protection Act 1998. You’ll be charged a small fee. If you would like a copy of the information held on you please email us this request at

If you believe that any information we are holding on you is incorrect or incomplete, please contact us as soon as possible and we’ll promptly correct any information found to be incorrect.

Cookie Policy

What is a cookie?

A cookie is a small file which asks permission to be placed on your computer’s hard drive.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not.

A cookie does not give us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

When you browse our website, we also automatically receive your computer’s internet protocol (IP) address which provides us with information that helps us learn about your browser and operating system.

Why do you want my cookies?

Once you agree to the collection of your cookies, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to customise it to your needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Cookies We Collect

Here is a list of cookies that we use and the information they collect. We’ve listed them here so that you can choose if you want to opt-out of cookies or not.


  • Stores a randomly generated key used to prevent forged requests.


  • Your session ID on the server. 


  • Allows guests to view and edit their orders. 


  • A link to information about your cart and viewing history, if you have asked for this.


  • Information on products you have emailed to friends.


  • The store view or language you have selected.


  • Indicates whether a customer is allowed to use cookies.


  • Facilitates caching of content on the browser to make pages load faster.


  • Facilitates caching of content on the browser to make pages load faster.


  • Facilitates caching of content on the browser to make pages load faster.


  • Facilitates caching of content on the browser to make pages load faster.


  • Facilitates caching of content on the browser to make pages load faster.


  • Facilitates caching of content on the browser to make pages load faster.


  • Facilitates caching of content on the server to make pages load faster. 


  • Facilitates translation of content to other languages. 


  • Facilitates translation of content to other languages.